NASCAR Unveils New Logo, Premier Series Name for 2017

NASCAR

By Aaron Bearden, Motorsports Editor

18 days after confirming that Monster Energy as NASCAR’s premier series sponsor, the organization has finally unveiled the new series name.

The Monster Energy NASCAR Cup Series.

The sanctioning body announced on Monday the official name of the premier series, unveiling new logos for both the series and the company as a whole.

NASCAR’s new company logo replaces the crest used by the organization for over four decades, serving as the first logo change for the organization since 1976. The organization put out a press release to accompany the announcement, citing the logo changes as “part of a broader effort to refresh the NASCAR brand.”

“Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport,” Jill Gregory, NASCAR senior vice president and chief marketing officer said. “It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark.”

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