Danica Patrick launches ‘Warrior’ clothing line exclusively on HSN

HSN courtesy promo for Danica Patrick's Warrior brand clothing

By Yvonne Jones, Staff Writer

Danica Patrick has another possible career lined up once she is done racing.

The Stewart-Haas Racing driver launched Warrior, an athleisure clothing line on HSN (Home Shopping Network) on Wednesday. Her first-ever apparel collection, created in partnership with HSN and G-III Apparel Group, reflects her strong, confident, and health-conscious approach to her daily life. The line consists of stylish leggings, hoody jackets, quilted vests, tees and sports bras “that allow women to show off their cool sense of style without compromising on fashion or comfort.”

“I’ve been interested in fashion and clothes since I was a little girl,” Patrick said in a press release. “And for the last 10 years I’ve dreamed about having my own clothing line, but I was waiting for the perfect situation with the perfect partner.

“When HSN and G-III came along, I knew it was the right time. It’s been exciting seeing the Warrior line come together. We’ve created what I believe is really the perfect athleisure collection that transitions through your day, no matter what you’re doing.”

Patrick announced last November that designing clothes was one of the projects she was working on. But the signs were there long before she started doing yoga.

“I have always loved fashion,” she reiterates. “I was that kid in high school that would wear all those super trendy outfits to school and regret it 20 years later when I look back on the photos. That was me.”

Patrick’s mother, Bev, remembers those days. And she might have wanted to share a story or two about Danica as she called into HSN on Wednesday. But she could hardly get a word in as Danica’s passion had taken over during the presentation aired by the entertainment and lifestyle retailer.

Danica thanked her mom for putting up with her fashion antics back then. And Bev Patrick told her daughter, “I’m so proud of you” before hanging up.

“We’ve had a lot of fun watching Danica bring this brand to life.  She is so passionate about her athleisure collection and is always looking to share what’s coming next,” Vanessa Dusold, HSN SVP Merchandising, Apparel & Accessories stated in the release. “Warrior by Danica Patrick fills a white space within our merchandising portfolio and delivers to our customers, a category of clothing for which she has been asking.”

And the best part? It won’t bust the budget as prices range from $29.90 to $79.90.

“That’s important,” said Danica, who’ll start her fifth full season with SHR. “I want to make sure that this collection and the one after that, and the one after that you want to buy the pieces and it’s not so overpriced that you feel that it’s such a splurge.”

Danica’s goal was to also create a line of chic sportswear. To achieve it, G-III signed an exclusive license with her to design and produce active, on-the-go styles focused on detail and shape, ensuring that every piece not only looks and feels great, but also works well.

“I honestly feel like there is a warrior in all of us,” said Danica as she explained the name. “I feel like when you wear these leggings you’re just gonna feel like a warrior all day. You’re gonna feel powerful … like you can go do anything.

“You’re gonna know you look good but you gonna also know that there is incredible function in it.”




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