Auto-Owners Insurance to join Truex for six races each in ’17-’18

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By Aaron Bearden, Motorsports Editor

After earning a thrilling victory at Darlington Raceway in one of their three races as primary sponsor of Martin Truex, Jr., in 2016, Auto-Owners Insurance is doubling down their sponsorship of the No. 78 team in 2017 and ’18.

The Michigan-based company announced on Monday that they’ll sponsor Truex for six races in each of the next two seasons, strengthening their relationship with the New Jersey native’s Furniture Row Racing (FRR) team after the organization’s strong first season with Toyota in 2016.

Auto-Owners Insurance will serve as the primary sponsor for Truex at Kansas Speedway (May 13), Michigan International Speedway (June 18), Indianapolis Motor Speedway (July 23), Richmond International Raceway (Sept. 9), Charlotte Motor Speedway (Oct. 7) and Phoenix International Raceway (Nov. 12).

“Teaming up with Furniture Row Racing has been an outstanding fit for Auto-Owners, and we are excited to continue our partnership for the 2017 and 2018 seasons,” Mary Pierce, Auto-Owners senior vice president of marketing and sales, said in a statement. “Martin and the No. 78 team have pioneered their way to excellence at the highest level of NASCAR. We truly admire their hard work and consistency, and look forward to being a part of their continued success.”

Auto-Owners Insurance previously served as a sponsor for the now-defunct HScott Motorsports and Justin Allgaier in 2014-15. The company made the leap to Truex’s No. 78 in 2016.

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