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Hunt Brothers Pizza extends deal with JR Motorsports, Elliott Sadler
- Updated: January 17, 2017
By Aaron Bearden, Motorsports Editor
JR Motorsports (JRM) announced on Tuesday that made-to-order convenience store pizza brand Hunt Brothers Pizza will continue to sponsor the organization through 2018 as part of a new multi-year deal.
As part of the deal, Hunt Brother Pizza will serve as the primary sponsor for Elliott Sadler’s No. 1 Chevrolet for two NASCAR XFINITY Series races in 2017 – Atlanta Motor Speedway (Mar. 4) and Kansas Speedway (Oct. 21).
JRM released the sponsor livery for the No. 1 on social media with the announcement.
— JR Motorsports (@JRMotorsports) January 17, 2017
“Hunt Brothers Pizza has been a great partner of mine for many years and a great supporter of JRM,” Sadler said in a release. “As an owner of several Hunt Brothers Pizza locations, it’s awesome to sport their colors again in 2017. I live off of pepperoni pizza, so this is a natural fit for us to reunite once again on the track.”
Hunt Brothers Pizza first rode with JRM in 2014, sponsoring Kevin Harvick for four races in the No. 88 Chevrolet. They will continue to support Harvick’s Xfinity Series runs in 2017, serving as Harvick’s primary sponsor in four races in the No. 41 Ford for Stewart-Haas Racing.
The company also has previous experience working with Sadler, having supported the Virginian from 2011-12.
“We are excited to continue our partnership with JRM while supporting Elliott in the Xfinity series,” Keith Solsvig, vice president of marketing, Hunt Brothers Pizza said. “We value Elliott as a brand ambassador and partner, both on and off of the track and are grateful for his continued loyalty to Hunt Brothers Pizza.”
JRM also confirmed the return Kevin Mendeering as Sadler’s crew chief for the upcoming season in the release. The duo combined for three wins and a birth in the Championship 4 during the inaugural Xfinity Series Chase, though a suspension for Mendeering left the signal caller out of the track for the season finale. Sadler finished second to Daniel Suarez in the championship standings.