Degree, JR Motorsports launch three-race sponsorship with recovery video

Daniel Shirey/NASCAR via Getty Images

By Aaron Bearden, Motorsports Editor

With Dale Earnhardt, Jr., set to climb behind the wheel for his first race since last July, Degree Deodorant has launched their sponsorship of NASCAR’s Most Popular driver with a new ad focused on the racer’s recovery from a concussion in 2016.

“Degree has redefined deodorant with their motion sense technology, so that I can redefine my recovery, my focus, my timing and my drive,” Earnhardt says in the ad.

Degree Deodorant will serve as the primary sponsor of Earnhardt’s JR Motorsports (JRM) team for three races in the upcoming NASCAR XFINITY Series season, including one race with Earnhardt himself at Richmond International Raceway (Sept. 8), and two events with Justin Allgaier at Kansas Speedway (Oct. 21) and Texas Motor Speedway (Nov. 4).

Unilever, the owner of Degree Deodorant, had previously announced that  their brands would provide primary sponsorship to JRM for 10 races in both 2017 and ’18. The organization’s other brands include Hellmann’s, Suave and Breyers.

The video can be seen below.

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