Aspen Dental, sponsor of Danica Patrick’s No. 10 Ford, now NASCAR’s official dentist

Photo by Jerry Jordan/ Kickin' The Tires

FONTANA, Calif. — Aspen Dental hasn’t just stepped up for Danica Patrick. It’s taking over NASCAR.

Aspen Dental, with more than 600 offices in 36 states, announced at Auto Club Speedway on Friday a multi-year official partnership, designating the  brand as the ‘Official Dentist of NASCAR.’

The announcement coincides with the launch of Aspen Dental’s ‘Get Started’ awareness building health initiative with Patrick.

“Aspen Dental’s level of dedication to drive awareness and educate fans about the importance of dental health, especially as it relates to quality of life for everyday Americans is inspiring and contagious,” said Chad Seigler, Vice President, Business Development, NASCAR. “We welcome Aspen Dental to our family of Official Partners and look forward to adding our voice to amplify the important message behind Aspen Dental’s Get Started initiative.”

This partnership is vital as nearly 150 million Americans didn’t visit a dentist in the past year, due to barriers like access, fears and lack of insurance, the company said. For many of these everyday Americans, poor oral health has resulted in chronic pain and inflammation, limiting many from living a healthy life, and sometimes, impacting other health conditions. Aspen Dental’s Get Started initiative will help NASCAR fans take a simple step to start or restart and gain control of their oral health by seeing a dental professional.

Aspen Dental-branded practices offer patients a safe, welcoming and judgment-free environment to get the full range of dental care they need along with the convenience and speed of onsite denture labs.

“Our goal is to help race fans through Aspen Dental practices and encourage them through this official partnership with NASCAR to Get Started on their road to better oral health and make dentistry easier,” said Bob Fontana, Chairman and CEO of ADMI. “Together, with the help of Danica Patrick, we want to tell race fans that all you need to do is Get Started to gain control of their oral health.”

Aspen Dental has been with Patrick’s Monster Energy NASCAR Cup Series race team, Stewart-Haas Racing, since 2012, and with Patrick nearly four years now. The New York-based company increased its support of Patrick five weeks ago by upping its primary sponsorship to double digits. On Friday, the company planted roots in the sport.

Patrick, dressed in her blue and white firesuit while sprawling on a dental chair, pointed out it was the most comfortable she had ever been at a media availability.

“I’m really excited about working with Aspen Dental to support them in breaking down the barriers to better care, better smiles and better lives,” she said. “Starts and restarts are part of our sport. The same is true for gaining control of your oral health. Through ‘Get Started’, we will encourage NASCAR fans to get started – or restarted – on their own road to better oral health.”

Fans can visit to be entered to WIN an all-expense paid, VIP trip experience for two to the 2017 Monster Energy NASCAR Cup Series race November 5, 2017 at Texas Motor Speedway in Fort Worth for a VIP experience and a meet and greet with Patrick.



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