First Data To Sponsor Larson At Martinsville, Talladega

Caleb Whisler/Kickin' The Tires

by Caleb Whisler, Staff Writer

CHARLOTTE, N.C— In the shadows of “Glory Road” at the NASCAR Hall of Fame in Uptown Charlotte, Chip Ganassi Racing announced that First Data will come on board the No. 42 Chevrolet driven by Kyle Larson at Talladega and Martinsville this season.

“I am very excited to welcome First Data to an expanded role with our team. We began a relationship with First Data last season, and it’s a great to see the increased value they find in both the team and NASCAR. We look forward to providing First Data with a world class experience both on and off the track,” said Chip Ganassi, owner of Chip Ganassi Racing.

“We are excited to partner with Chip Ganassi Racing and Kyle Larson to bring the No. 42 First Data Chevrolet SS to two historic race tracks,” said Frank Bisignano, chairman and chief executive officer of First Data. “First Data sits at the nexus of global commerce, powering payments for millions of businesses around the world, and NASCAR presents a tremendous opportunity for First Data to connect with legions of racing fans. We’re looking forward to cheering on Kyle in his pursuit of a championship.”

The relationship between First Data and Chip Ganassi Racing began in the fall of 2016 at Martinsville when First Data was a partner on the No. 1 Chevrolet driven by Jamie McMurray. First Data will return on McMurray’s car at Martinsville as an associate partner.

“It’s great to see another new brand join our team. We’ve had such an exciting season so far, and we’re really glad to see First Data grow their relationship with the team and be a part of what’s happening at Chip Ganassi Racing,” said Larson. “It’s also cool to see them get involved with NASCAR by sponsoring the Martinsville race. The grandfather clock there is definitely one of the most unique trophies on the circuit, and I’d love to park the First Data Chevy in victory lane and take home a clock.”

With 2017 primary sponsor Target leaving after this season, Larson believes this is the next step.

“With Target leaving, a lot of people are looking at what we got for the future. I believe this is a great step for partnership. I am excited about it. It’s cool,” said Larson.

As sponsorship gets more difficult to find, Larson isn’t too worried about 2018 because of the attraction Chip Ganassi and his organization brings. Ganassi hinted that First Data is interested in even more races for 2018, but overall there is still more work on sponsorship.

Earlier this year, First Data announced a three-race deal as the entitlement sponsor of the fall Martinsville race, the First Data 500.

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