Gordon’s future at HMS may change with new era

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By Caleb Whisler, Staff Writer

With the new era of Hendrick Motorsports (HMS) with Chase Elliott, Alex Bowman, and William Byron, Jeff Gordon’s role at HMS may also change.

Since 1992 until his retirement, Gordon has always had a role at HMS. In 1999, Gordon etched a lifetime agreement with the organization. This agreement allowed for him to be a driver as well as an equity owner in the No. 24 team that he drove for. The deal is still in tact today.

Since his retirement in 2015, Gordon has enjoyed his role as being an analyst at FOX, while being an equity owner. Gordon’s main job is his job at FOX during the first half of the season. According to Gordon, he is enjoying the TV side of the sport. According to Sports Business Journal, Gordon’s contract with FOX expires at the end of the 2018 season.

Gordon and Mr. Hendrick are in constant conversations about what his role will be in the future. Currently, that future role is unknown.

“We talk about it all the time. I am having a lot of fun with FOX as an analyst on the TV side. When I am not doing that, blending with the team and supporting them behind the scenes and at the track with the sponsors and all,” Gordon told Kickin’ The Tires.

When Gordon is not behind a TV camera, he has taken on a more “hands-on” role within the organization. Gordon is learning from Mr. Hendrick and Marshall Carlson, president of HMS; He is also learning about the challenges each team faces.

“I am more in education mode more than anything else right now; learning from Rick, learning from Marshall, learning what the teams are being challenged with.  If there is something I can add, I try to do what I can,” said Gordon.

When asked if this was preparation for becoming a team owner, Gordon would not say.

“I don’t know about that yet. I have been an equity owner at Hendrick for a long time. I am just interested and curious about the business contributing what I can.”


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