JR Motorsports signs TrueTimber for iRacing’s Brad Davies

Photo by JR Motorsports / iRacing

By Seth Eggert, Staff Writer

Long-time eNASCAR Coca-Cola iRacing Series driver Brad Davies has a new sponsor.

TrueTimber, an innovator of realistic camouflage patterns will sponsor one of the longest tenured members of iRacing. The company will debut on Davies’ virtual JR Motorsports No. 88 Chevrolet Camaro ZL1 in the season opener at the virtual Daytona International Speedway on Feb. 11.

When the green flag waves on Tuesday, Davies will continue his streak of competing in every eNASCAR Coca-Cola iRacing Series season since its’ inception. He shares the record with The Virtual Racing School’s Ray Alfalla, who is the only other iRacer to have competed in all 10 seasons.

Last year, Davies finished 16th in the final points standings. Rounding out JRM’s two-car iRacing stable is Michael Conti.

“I am looking forward to having TrueTimber® Camo on my No. 88 Chevrolet this season in the eNASCAR Coca-Cola iRacing Series,” Davies explained. “TrueTimber has been a tremendous supporter of JRM and its grass-roots program over the years. I am committed to adding to their success in the online world against the top sim racers in the world this year.”

In addition to competing for JRM in the eNASCAR Coca-Cola iRacing Series, Davies works for the team. He is an IT administrator for the NASCAR Xfinity Series and late model team.

TrueTimber has partnered with JR Motorsports in the past. The company backed JRM Late Model driver Josh Berry in five CARS Late Model Stock Tour races in 2016. TrueTimber, in part, helped Berry earn JRM the owner’s championship in the CARS Tour that season. This marks the company’s first foray into NASCAR.

A unique feature of the partnership is the fact that Davies’ virtual No. 88 will mirror TrueTimber’s photo-realistic camo patterns.

Team co-owner and namesake, Dale Earnhardt, Jr., won the inaugural eNASCAR Coca-Cola iRacing Series race at Daytona International Speedway in 2010.

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