By Jerry Jordan, Editor
Rick Ware Racing has brought in a new partnership to NASCAR with the addition of Biohaven Pharmaceuticals putting its prescription migraine medication, Nurtec, colors on the No. 51 car in the NASCAR Cup Series.
I am ecstatic to have Nurtec ODT join the Rick Ware Racing family, and we just can’t wait for 2021 to get rolling. To have a sponsor help fund our team and at the same time, raise awareness about an acute treatment for migraine is a win for us and our fans. As the parent of a family member with migraine, I am particularly excited to help share the message about Nurtec ODT with the world so that many others can get relief. Racing is all about speed and we look forward to crossing the finish line with the Nurtec ODT No. 51 car.”
First approved by the FBA in February 2020, Nurtec provides a new method of treatment for those suffering from severe migraines. Biohaven notes that its drug is the first and only CGRP receptor antagonist available in oral disintegrating tablet form or ODT. The World Health Organization states that more than 40 million people suffer from migraines and they are listed as one of the 10 most debilitating illnesses. Nurtec has been shown to help those suffering migraines in as little as 60 minutes and have lasting effects for up to 48 hours.
“Patients are at the center of everything that we race for at Biohaven and our partnership with Rick Ware Racing will help to continue to raise awareness about Nurtec ODT,” said Graham Goodrich, Biohaven Senior Vice President, Brand Marketing. “Like many individuals, Rick’s racing family understands the impact of migraine and the need for fast migraine relief. Drivers who compete in races like the NASCAR Cup Series have to perform at the highest level under challenging mental and physical conditions. Like a race car driver, everyone wants to perform at their highest level but those who suffer from migraine know what it’s like to be forced to the sidelines. People with migraine need fast relief to get back on track and Biohaven is thrilled to partner with the Rick Ware Racing team on the Nurtec ODT No. 51 for the 2021 NASCAR Cup Series.”
Rick Ware Racing and Biohaven will also participate in the Military Salutes Program and visit 50 military bases across the country in a show of support and thanks to our troops. Through these visits, the two companies will interact with service members through mock pit stops, driver Q&As and photos, according to a press release.