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Josh Williams teams with Musselman’s Applesauce in multi-race deal

Photo by NKP / NKP Photo

By Seth Eggert, Staff Writer

NASCAR Xfinity Series driver Josh Williams will have a familiar company, Musselman’s Applesauce, on board his No. 92 Chevrolet Camaro SS at Pocono Raceway.

Knouse Foods Inc., the parent company of Musselman’s Big Cup Applesauce will sponsor Williams in multiple races. The partnership begins in the Pocono Green 225 Recycled By J.P. Mascaro & Sons with other races to be determined. Sunday’s race marks Musselman’s first appearance as a sponsor in NASCAR’s top three National Series.

Musselman’s Applesauce adorned Williams’ ARCA Menards Series entry in 27 races in 2015 and 2016. Together, they earned two victories, eight top-five and 16 top-10 finishes.

(Photo courtesy of DGM Racing)

“Josh’s character was what interested us back when he was in ARCA,” said Kevin Blacker, director of marketing for Knouse Foods Inc. “His work ethic, determination and genuine nature are all things we value here at Knouse Foods. When we partnered before, he visited all several of our facilities and really engaged with our employees, so they will also be excited to bring Josh back into the Musselman’s family.

“We had great success collectively when we worked together before and have always continued to follow along on Josh’s journey through NASCAR,” Blacker added. “When the opportunity presented itself for us to rejoin him and possibly help him make the playoffs, as well as be an integral part of his digital hospital tour component, it felt like the right fit for us again.”

Following the 2016 ARCA season, Musselman’s Applesauce moved to Venturini Motorsports. The company earned one victory as a sponsor with a rotating cast of drivers behind the wheel of Venturini’s Toyotas.

The 2017 season also marked Williams’ transition from ARCA competition to the NASCAR Xfinity Series. Loyal to the Mario Gosselin-owned DGM Racing, the Port Charlotte, FL native has steadily improved season after season.

“There is always something special when you reunite with a sponsor after some time away, admitted Williams. “The business of the sport will always be there, but to have a sponsor like Musselman’s apple sauce come back just shows how well we worked together in the first place.

“I have some of my best memories with Musselman’s in my corner, from my first ARCA win to visiting many of their plant locations and meeting their employees, to the excitement the fans had about this partnership, even back then. We used to get messages that would say ‘hey, you’re the applesauce car; you’re my favorite driver,’ and to have a brand that connects with the fans like that is something special.

The 2020 season has been a breakout year for Williams. He earned two top-10 finishes for the first time in a single season of Xfinity competition. The DGM Racing driver’s average finish improved to 17.9 despite accidents at both superspeedways.

“I am honored they came back at this point in my career, during a very challenging 2020 season,” Williams added. “Also, to have them come on board with the digital hospital tour makes perfect sense and created the right time to get the old band back together.”

Williams sits 15th in the points standings, 40-points behind the playoff cutoff, held by Brandon Brown. He is 259-points behind leader Noah Gragson.

Musselman’s will also aid Williams in his annual hospital tour. Shifting to a digital format due to COVID-19, the 35 participating hospitals will receive kits with mailing instructions to send handprints for Williams’ car. The Xfinity driver will also participate in Zoom visits with hospital patients.

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