By Neha Dwivedi, Staff Writer
As the sport’s limelight fixates on the antitrust lawsuit trial pitting 23XI Racing and Front Row Motorsports against NASCAR, another organization has been quietly building its own momentum. RFK Racing has spent the final stretch of the year reinforcing its reputation brick by brick, ascertaining that not every headline needs a courtroom to carry weight.
The team swept the 2025 MarCom Awards, turning heads across the marketing world. RFK collected 17 honors in total, including eight Platinum Awards, nine Gold Awards, and five Honorable Mentions, marking the highest MarCom tally in the organization’s history, eclipsing the 16-award benchmark it set in 2022.
The MarCom Awards stand among the premier international competitions for communication professionals, celebrating exceptional work in digital media, public relations, branding, social strategy, and integrated marketing. RFK Racing’s winning entries showcased a broad mix of partnerships, including BlueForge Alliance (BuildSubmarines.com) and Castrol, as well as Consumer Cellular, Esperion, Fastenal, Fifth Third Bank, Kroger, TravelCenters, and Trimble. The team also earned recognition for its Boston Common Golf Program, its Fan Day initiatives, and its Backstretch Banter podcast. With more than 6,500 submissions arriving annually and only 18 percent earning Platinum status and 22 percent Gold, RFK’s ongoing streak is notable. Since 2011, the company has secured 53 Platinum MarCom Awards.
One of the reasons why they earned so many prizes is also because of their social media strategy. On the fan engagement front, RFK has been punching well above its weight. Their social and brand teams continue to make a recognizable voice across platforms, and the drivers willingly lean into it. For example, Brad Keselowski, Chris Buescher, and Ryan Preece recently amplified that presence with a viral X post orchestrated by Preece. “When your boss says you can work from anywhere,” he joked, sharing a mock Zoom call featuring the trio, with Preece dialing in from the cockpit of his race car. Hence, the RFK Racing team knows how to play to the crowd.
Senior Vice President of Brand Strategy, Marketing, and Communications Dawn Turner credited the collective effort, saying the accolades reflect the creativity and commitment behind each campaign. She noted that RFK aims to craft work that resonates with fans, deepens relationships with partners, and elevates the organization’s identity through collaborations with companies that share its ambition.
RFK fielded three cars this season for the first time since 2016, signaling a broader push toward expansion on and off the track. Their sharpened marketing presence, paired with increased transparency and humor online, has put them on firmer footing with fans, an advantage that could pay dividends in sponsor support.
For now, the team shifts its focus to 2026, beginning with The Clash at Bowman Gray Stadium, carrying both on-track intent and off-track momentum into the new season.
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