Jason White: From driving to marketing he wants to be involved

Photo By: Luis Torres / Motorsports Tribune

By Sarah Handy, Staff Writer

Canadian NASCAR driver Jason White isn’t the type of racer that just wants to hold the steering wheel, he told Kickin’ the Tires prior to the Daytona 500 that he wants to be involved in all aspects of racing.

“I seem to grasp not just the holding of the steering wheel but the broader spectrum of the sport,” expressed White. “How it works with media, how it works with marketing, how it works with all aspects of racing instead of just being a driver that just wants to hold the wheel. I want to be involved.”

However, it’s important to note that White had an extremely successful Daytona Speedweeks starting with the ARCA Menard’s Series Lucas Oil 200. Piloting the No. 12 Power Vent Exc / YourGMCTruckStore.com Chevrolet for Andy Hillenburg. White started the 80-lap event in the fourth position and went on to finish in sixth for his first Top-10 in ARCA Series competition. 

(Photo By: Nigel Kinrade Photography / NKP)

(Photo Credit: Patrick Chan)

“It was my second race with them, last year we had a 15th and a sixth for us in the Lucas Oil 200 was phenomenal,” said White. “That was the best finish that Fast Track Racing has had at Daytona in a long time. There wasn’t a mark on the car so that’s great for the owners. The owners want drivers who don’t hurt their cars to come back more often. Josh and Andy are both extremely happy for me and I’m extremely happy for them.”

White went on to race in the NASCAR Gander RV & Outdoors Truck Series season opener in the No. 33 YourGMCTruckStore.com Chevrolet for Reaume Brothers Racing.

It would prove to be another successful outing and a career milestone for White.

Starting the NextEra Energy 250 in 31st, White ran a smart race and avoided any on track trouble to cross the finish line in 10th and earn his first NGROTS Top-10 finish.

“It was a dream come true for sure, we started the week out really well with a great run in the ARCA car and we followed it up with a great run in the Trucks,” said White. “The biggest thing for us is both the car and the truck didn’t have a mark on them at the end of the race, and a couple Top-10’s.

“We planned to ride around in the back,” White stated. “We were making that plan a week ago with some drivers, a few of them lived up to their word and stayed back there and a few of them went up and unfortunately got caught up in some stuff. That was definitely our goal to ride around the back, keep with the draft, which we did all night long. My spotter was really good from making me think it was time to go, then with three laps to go on the green white checkered, we were all cards on the table and see what we can get.”


(Photo By: Luis Torres/Motorsports Tribune)

No stranger to racing, White has been around the sport since he was a born, as racing has been part of his family for as long as he can remember.

“I’ve been around racing since I was born, my dad and my brothers both raced Super Modifieds,” said White. “I come from a Super Modified back round on the west coast, went up through Mini Sprints up in Western Washington, North West Washington. Then I got into street stocks back up in Canada at Sun Valley Speedway and I won the Championship there. I had some really good years of racing. Then we moved up into the old CasCar Series and then NASCAR came in 2007 and bought CasCar out. I’ve done 100 races with the NASCAR Pinty Series which is our Canadian NASCAR Series. I’ve got quite a bit of experience in NASCAR just on the north of the border side of things.”

Having raced in both the ARCA Series and the NASCAR Truck Series, one might think the ultimate goal for a racer is to race at NASCAR’s elite level one day. Perhaps the Daytona 500? If it happened one day he said it would be fantastic, but for now he’s good where he is.

“Right now, we’re good, it’s a process, right? It all has to do with marketing partners as well, so things like this, good finishes during Speedweeks at Daytona open a lot of eyes,” expressed White.

“It’s good for our marketing proposals to say that we’re racing in front of a lot of people and a lot of eyes, its not necessarily about the driver or who the driver is. It’s about what can you do for our brand, we’ve really got to push that. If the opportunities come, we’ll go as high as we can. Every NASCAR driver wants to be in the DAYTONA 500. If one day that could happen, it would be fantastic, I’ve got maybe three, four, maybe five years left in me and if that happens, we’ll definitely take that into consideration.”

In addition to drivers, White has looked up to promoters of the sport over the years as well and believes promoting plays a bigger part of racing then holding the wheel.

“DJ Kennington is one of my biggest supporters,” said White. “He’s hooked me up with all of these rides, he’s been a really big supporter and believed in me.”

“On a bigger scale I’ve always looked up to guys like A.J. Foyt. I had the opportunity when I was younger to be around Davey Hamilton and my dad at that level. I’ve been around a lot of those cool drivers but then again, I’ve also been around a lot of great promoters that I look up to like Chris Blair from Gateway.”

“Promoting is the bigger part of racing then the holding of the steering wheel. I look at it as an 80/20 split. 80% of it is promoting yourself, promoting the sport and promoting what you do. 20% is holding the steering wheel and racing. It’s not just the drivers I look up too it’s people in the sport in general.”

It’s back to the drawing board as far as what other races White will possibly run in Trucks or ARCA in 2020 but he said they’re working on some things.

“We’ll go back to the drawing board here,” said White. “We’re working on some stuff for sure, possibly Talladega in the ARCA car, and maybe Talladega in the truck and then see where it goes from there.”

He also has some other tracks on his bucket list, including short tracks and road courses but it all comes down to proper planning and sponsorship.

“Up in Canada, in the NASCAR Pinty Series we run a lot road course races and I’d like to think of myself as a decent road course racer,” said White.

“I’m definitely not the best in our series but I see myself as a decent roader and I enjoy road racing a lot. I would like to race at Watkins Glen, Sonoma. Other than that, I’ve got Richmond on my list, Martinsville, Bristol, New Hampshire. It’s all a matter of where things line up where you can find marketing partners and things like that.”

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