By Jerry Jordan, Editor
Thanks to NASCAR, what was supposed to be a one-year sponsorship with LGBcoin (Let’s Go Brandon coin) adorning the No. 68 Brandonbilt Motorsports Chevrolet in the Xfinity Series, has now expanded into a two-year partnership supporting Brandon Brown with a $10-plus million investment, according to the team.
NASCAR’s nixing the cryptocurrency sponsorship after originally approving the deal has caused a war of words and legal threats from the founders of LGBcoin but in this case, NASCAR may win the battle but lose the war. With no clear-cut way of placing its LGBcoin logo on the car, the founders of the meme cryptocurrency are doubling down on Brown with an extensive personal services and endorsement deal.
“The partnership between Brandon Brown and the pro-America crypto coin will include personal participation in publicity events, videos, crypto conferences, racing-related events and more, though won’t include car decals,” states the team release.
So, Brown will essentially become the face of LGBcoin even though it won’t be displayed on the car. At the end of the day, some say this move will further ensure race fans are chanting “Let’s Go Brandon” from the grandstands – something sure to make the suits at NASCAR cringe.
“I’m working to achieve my own American dream,” said Brown. “I’m humbled and thankful for LGBcoin.io’s reaffirmed support for my professional journey and their commitment to maintain a patriotic message. LGBcoin.io has already demonstrated incredible potential and I’m excited to help build this brand through the 2022 season and beyond.”
According to the team’s release, following the sponsorship announcement, LGBcoin.io reached a market cap of $580 million and added thousands of new coin holders within a 24 hour period. That kind of excitement and interest in the project, in Brandon, and in a pro-America message is the driving force behind LGBcoin.io’s decision to double down on its commitment. The project hopes those passionate about America and free speech will support Brandon and the project.
“We’re standing firm with Brandon,” said LGBcoin.io Foundation. “He is first and foremost a terrific racecar driver and symbolizes everything that’s great about this country. Brandon proved that with enough hard work, passion and talent, anyone can be successful in America. We’re also proud to be associated with his positive outlook, regardless of the challenges thrown his way.
“Brandon Brown is a rising star in motorsports. His impressive talent, passion and achievements behind the wheel deserve to be rewarded and celebrated and nothing will deter us from driving that message home.”
Up until NASCAR’s surprising comments to the media after the initial announcement, LGBcoin.io reached a market cap of $580 million and added thousands of new coin holders within a 24-hour period, according to the team release. That kind of excitement and interest in the project, in Brandon, and in a pro-America message is the driving force behind LGBcoin.io’s decision to double down on its commitment. The project hopes those passionate about America and free speech will support Brandon and the project.
Well…Let’s Go Brandon. NASCAR made a mistake with BLM but played that game.