By Caleb Whisler, Staff Writer
NASCAR and Camping World announced on Tuesday that the Truck series will be rebranded in 2019.
In 2019, the entitlement sponsor for the Truck series will move from Camping World to Gander Outdoors, a company recently purchased by Marcus Lemonis, chairman of Camping World.
“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019,” Steve Phelps, chief operating officer for NASCAR, stated in a press release. “The NASCAR Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners’ confidence in the on-track product and the power of our brand loyal fan base.”
In 2009, Camping World became the entitlement sponsor replacing Craftsman. In 2014, Camping World and NASCAR signed a seven-year agreement ending in 2022.
“Nearly a decade ago we felt strongly our entitlement sponsorship would dramatically increase Camping World’s customer base and it’s delivered,” Lemonis stated in a press release. “We expect the passionate fans of NASCAR will embrace Gander Outdoors the same way they supported Camping World and we couldn’t be more excited about the future of the series.”
With this new deal, Overton’s and The House Outdoor Gear, partner brands to Camping World, received official NASCAR status with rights to activate across all retail locations nationwide.