By Caleb Whisler, Staff Writer
Joe Gibbs Racing and Xtreme Concepts Inc. have announced an expanded partnership to sponsor Jeffrey Earnhardt, Kyle Busch and Brandon Jones in 24 NASCAR Xfinity races in through the iK9 brand.
Xtreme Concepts already announced a nine-race sponsorship of Earnhardt in 2019 beginning at Daytona International Speedway. He will also be in the car at Atlanta Motor Speedway, Talladega Superspeedway, Charlotte Motor Speedway (May 25), Pocono Raceway, Mid-Ohio Sports Car Course, Road America, ISM Raceway (Nov. 9) and Homestead-Miami Speedway.
Busch will be sponsored by iK9 at Las Vegas Motor Speedway (March 2), ISM Raceway (March 9), Auto Club Speedway, Texas Motor Speedway (March 30) and Watkins Glen International.
For Jones, the sponsorship will be at Talladega Superspeedway, Dover International Speedway (May 4), Michigan International Raceway (June 8), Iowa Speedway (June 16), New Hampshire Motor Speedway, Watkins Glen International, Road America, Darlington Raceway, Indianapolis Motor Speedway and Texas Motor Speedway (Nov. 2).
“We are firm believers in the power of motorsports as a marketing platform, and it’s why we’ve expanded our partnership with Joe Gibbs Racing to promote the iK9 brand for the majority of the Xfinity Series schedule,” said Landon Ash, founder of Birmingham, Alabama-based Xtreme Concepts.
“We’re investing in young talent in Jeffrey Earnhardt and Brandon Jones, and also proven talent in Kyle Busch. These three personalities can deliver for iK9 on the racetrack and interact with our customers off the track. They’re specialized athletes who align very well with iK9, as we provide the skills and support necessary for our clients to care for their highly specialized dogs.”