By: Zach Catanzareti, Staff Writer
Brandon Brown will be sporting a new logo on the hood of his Brandonbilt Motorsports Chevrolet this weekend when the NASCAR Xfinity Series returns to Nashville Superspeedway.
Kickin’ The Tires has signed on with the family-owned organization to sponsor the No. 68 entry in Saturday’s Tennessee Lottery 250, furthermore, becoming the official media partner of Brandonbilt Motorsports in 2021.
“This weekend, I’m proud to welcome both Jerry Jordan and Kickin’ The Tires as well as Brandon Davis Music to our team for Saturday’s Tennessee Lottery 250,” said driver Brandon Brown. “Brandon Davis is a rising country singer-songwriter that has had some real breakout success over the last year. It’s really cool to be able to represent him and his music on our No. 68 this weekend and it’s going to be even more special to host Brandon and his family at the track for the race on Saturday.
“Kickin’ The Tires is a multi-platform media company that is primarily focused on covering our great sport of NASCAR. They’ve been in the industry for almost 20 years and have always done an outstanding job of promoting the drivers, teams and their stories.”
Jerry Jordan, editor and founder of KTT, is thrilled to expand his brand with Brown and Brandonbilt.
“It is an honor for Kickin’ the Tires to partner with Brandonbilt Motorsports for NASCAR’s return to Nashville Superspeedway,” said Jordan. “And following the buzz from Brandon’s amazing creativity last week, how could we not join forces with them to celebrate our 20th year covering NASCAR?”
Boss man has been teasing this all morning on his way to @NashvilleSuperS for the @NASCAR_Xfinity race where we join w/ @BMSRaceTeam to co-sponsor the No. 68 @TeamChevy #Camaro driven by @brandonbrown_68 #NASCAR pic.twitter.com/v1BI1kQ9Rh
— Kickin' The Tires (@KickinTheTires) June 17, 2021
Brown has used social media engagement to not only garner some laughs, but to also entice and interest sponsors to the sides of his competitive Xfinity team in 2021 and beyond.
With no easy routes toward success, Brown, 27, has become one of the brightest underdog stories in the Xfinity Series. Through just 14 races in 2021, Brown has already surpassed his career highs in top-five (two) and top-10 finishes (seven).
“I’m excited to be racing at Nashville this weekend for the first time in my career,” Brown said. “I feel like our team has shown some great success at Dover, which is also a concrete race track, so hopefully we can transition that same type of performance into Nashville this weekend.”
Entering the weekend 13th in Xfinity points, Nashville begins the team’s push to enter the series playoff run in just a few months’ time. If achieved, it will be the second consecutive playoff advancement in a row.
“There are definitely a lot of unknowns as we head into the busy weekend in the Music City,” he continued. “But one thing that’s for certain is how great our No. 68 Chevrolet Camaro looks; I think that the acoustic guitar running down the side of our race car really plays into the country music theme of Nashville.
“I know I speak for our entire Brandonbilt Motorsports organization when I say that we’re ready to put our No. 68 Chevrolet Camaro in Victory Lane. We’ve been close a handful of times this year and we’re looking at Nashville to be the great equalizer with the inexperience that most of us in the Xfinity Series have at this track; so hopefully we can come away with a strong run.”
This positive attitude, mixed with his mutual core values of hard work and devotion, make this partnership with KTT a natural.
“The values embraced by Brandonbilt Motorsports, Brandon Brown and his father Jerry Brown, align with the values I hold true and what Kickin’ the Tires stands for,” said Jordan. “When I first started covering NASCAR in 2001, it was because my mom and late-sister were huge fans of the sport and they got me into it.
“I was the managing editor of a small newspaper at the time and Kickin’ the Tires grew from a weekly column to a full-fledged website and then to a company, which focuses each week on racing coverage with eight dedicated staff members. Now, we will see our logo on a racecar and that is a dream come true.”
“They built their organization from the ground up with their own blood, sweat and tears as I was able to do with Kickin’ the Tires,” Jordan continued. “There is no way possible that Kickin’ the Tires would be where it is today without the help of my wife and family and the dedicated writers and photographers we have on our staff. I am grateful to each and every one of them.”
NEWS: @brandondavis_bd and @KicknTheTires join @brandonbrown_68 for @NASCAR_Xfinity’s return to @NashvilleSuperS and the Music City! 🎸
Race Advance: https://t.co/N2pgIdgsnt
*Original song of @brandondavis_bd* pic.twitter.com/NC3xwBAg2m
— Brandonbilt Motorsports (@BMSRaceTeam) June 17, 2021