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Kickin The Tires

Avalan joins Rookie Tyler Reddick as full season associate sponsor

Photo By: SaJorden Miller / Kickin' The Tires

By Sarah Handy, Staff Writer

Richard Childress Racing has announced that Avalan will come on board the No. 8 driven by Rookie Tyler Reddick as a full-season associate partner.

Avalan is a wealth management organization that utilizes proven family office techniques to deliver an out-of-the box, custom experience that provides clients the trust to achieve their optimal financial future. Avalan’s goal is for them as well as their clients to enter a long-term mutual relationship.

“Our entire team is thrilled to be a part of the Richard Childress Racing team,” said Rich Schuette, founder of Avalan. “Our cultures are extremely well matched in how we view excellence in all we strive to do.  We look forward to working with one of NASCAR’s most storied organizations to build our brand in new markets, as well as in markets where we can showcase our partnership with existing relationships.”

Additionally, Avalan will utilize the partnership with RCR to offer their clients unique hospitality options at key race markets. This will include behind-the-scenes experiences and exclusive access to both Reddick and a variety of RCR’s other personalities in 2020. You can learn more about Avalan by visiting their official website at:

“RCR takes a lot of pride in the business-to-business and hospitality opportunities that we can offer our partners,” said Torrey Galida, president of RCR. “The business side of NASCAR is more important than ever, and we’re happy to have Avalan join the sport and our team in order to take advantage of those opportunities. We’re looking forward to supporting their goals both on and off the track this year.”

Reddick makes the move to the NASCAR Cup Series full-time in 2020 where he will compete for Rookie-of-the Year honors.

He had a phenomenal 2019 season that not only included clinching his second NXS Championship but went on to capture five poles, six wins, 24 top-five and 27 top-10 finishes.

Tyler Reddick NXS Champion – Gallery

The partnership will kick off with the season opening Daytona 500 at Daytona International Speedway on Sunday February 16 at 2:30 PM ET live on Fox.

2020 NASCAR Cup Series rookie class

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