By: Zach Catanzareti, Staff Writer
Tyler Reddick will be bringing the speed this weekend when the NASCAR Cup Series races at the second-year superspeedway of Atlanta Motor Speedway.
The extra speed will come in the form of Xfinity 10G, the newest partner of 23XI Racing. The Official Integrated Communications partner of the team will come prepared with a new paint scheme for Reddick and his No. 45 Toyota.
The new purple color scheme matches Xfinity’s brand color and won’t be the only place fans will see Xfinity’s influence on 23XI. The partnership will include Xfinity 10G network integration and Xfinity Rewards customer fan experiences such as Pit Box VIP access and driver meet-and-greet appearances with drivers Reddick and Bubba Wallace.
For Reddick, the partnership is a special one. The 27-year-old won back-to-back championships in the Xfinity Series in 2018-2019 which cemented his name as future Cup Series contender.
With now three wins at the Cup level and a premier seat at 23XI in 2023, Reddick appreciates Xfinity’s involvement in NASCAR.
“This is special to me,” tweeted Reddick. “Xfinity has been a huge part of my racing career and I wouldn’t be where I am today without their support of the NASCAR Xfinity Series! I’m honored to be carrying the colors and scheme of Xfinity this weekend. Let’s make some more memories!”
Reddick will look to bounce off a third-place run last week at Phoenix Raceway. The result was his first top-10 finish in his first year with 23XI.
The Xfinity 10G partnership also includes assistance in content creation, branding and initiatives focused on bringing more diversity to the sport of NASCAR.
Ready for a powerful performance at Atlanta.
Check out the @Xfinity 10G Network No. 45 Camry for @TylerReddick this weekend! 💜 pic.twitter.com/7T8cKac3VR
— Xfinity Racing (@XfinityRacing) March 14, 2023