By Sarah Handy, Staff Writer
Hendrick Motorsports announced on Wednesday that Key Chevrolet Accessories partners Adam’s Polishes, NOCO and Truck Hero have joined the organization as a primary sponsor for Alex Bowman and his No. 88 team for 26 races in 2020.
In addition, long-time Hendrick Motorsports partner Valvoline will serve as the No.88 team’s primary sponsor for 2020 Daytona Speed-weeks.
This will include the non-points Clash at Daytona on February 9 and the 62nd running of the Daytona 500 on February 16.
“NASCAR fans take pride in their vehicle ownership,” said Jim Campbell, Chevrolet’s U.S. vice president of performance and motorsports. “With Chevrolet Accessories, customers can personalize and enhance the appearance, performance and capability of their Chevy. We’re pleased some of our key partners like Adam’s Polishes, NOCO and Truck Hero are teaming with Hendrick Motorsports to promote these great accessories.”
A new website ChevyGoods.com, which will launch next month, will promote Adam’s Polishes, NOCO and Truck Hero products throughout the 2020 season.
Furthermore, Bowman’s No. 88 ChevyGoods.com Chevrolet Camaro ZL1 1LE will advertise the site and feature a rotation of the three sponsor brands on the hood. ChevyGoods.com will also give NASCAR fans an opportunity to win prizes and racing experiences.
“Alex is a genuine auto enthusiast and loves to personalize his cars,” said Rick Hendrick, owner of Hendrick Motorsports. “He’ll be the perfect spokesperson for this program and all the partners involved. This is a tremendous opportunity to promote Chevrolet Accessories, and we’re pleased to welcome Adam’s Polishes, NOCO and Truck Hero to the racetrack in 2020.”
With the addition to the two events during Daytona Speedweeks it will give Valvoline four primary sponsorship races in 2020.
It’s important to note that Bowman has qualified on the front row for the Daytona 500 in each of the last two seasons, including winning the pole in 2018.
“Valvoline is a longtime partner of Hendrick Motorsports, and I’m excited to see their brand take over the No. 88 car for 2020 Speedweeks,” Hendrick said. “It shows how committed they are to NASCAR and our program specifically. I know they will make a splash at our biggest race.”
2019 proved to be Bowman’s best season in the NASCAR Cup Series which saw him capture his first career in at NASCAR’s highest level at Chicagoland Speedway. In addition, he secured his second consecutive playoff berth.
2020 will mark Bowman’s third full-time season with Hendrick Motorsports and crew chief Greg Ives.
“Cars are a huge part of my life,” Bowman said. “If I’m not racing, I’m working on my own cars and trying different ways to personalize and upgrade them. I’ve always been a huge fan of the Valvoline brand and have an awesome relationship there, so I’m really proud to have them on board for Speedweeks. I also can’t imagine a better fit than bringing Chevrolet Accessories to our 2020 program, and I’m pumped about working with Adam’s Polishes, NOCO and Truck Hero. All of our No. 88 team partners are right up my alley, and I’m ready for a big season.”
Bowman and the No. 88 team will have additional primary sponsorship in 2020 from Axalta Coating Systems (three races), LLumar (three races) and Cincinnati (two races).