By Sarah Handy, Staff Writer
Stewart-Haas Racing has announced that HighPoint a leading customer service and technology company will be a primary sponsor of Chase Briscoe in 2020.
In addition to sponsoring Briscoe, the company will also become the team’s official IT Solutions provider.
The company based out of Sparta, New Jersey will make their debut in the season-opener NASCAR Racing Experience 300 on February 15 at Daytona International Speedway in Florida.
Briscoe will pilot the No.98 HighPoint.com Ford Mustang with Daytona being the first of 10 races that the company will serve as a primary sponsor.
For all additional races, HighPoint will serve as an associate sponsor.
“HighPoint is guided by 33 fundamentals, all of which are based on the principles of honesty, integrity and trust,” said Mike Mendiburu, president and CEO, HighPoint. “We’ve found a like-minded organization in Stewart-Haas Racing and a similarly focused driver in Chase Briscoe. When you combine our service culture with our long-term industry expertise, we’re able to create purpose that aligns in meeting our business objectives.”
25-year old Briscoe won 2019 NASCAR Xfinity Series rookie-of-the-year honors, is a two-time NXS winner and will chase the 2020 championship and also won the 2016 ARCA Racing Series championship.
“Even though we race stock cars, there’s nothing stock about what we do,” Briscoe said. “The science of our cars is impressive, but the technology that goes into building our Ford Mustangs and then making them perform is even more advanced. Our IT needs are pretty complex, and we demand a lot from our technology every day, whether it’s at the shop or at the track. HighPoint is more than just a sponsor – they’re a partner that helps us perform.”
With HighPoint and Stewart-Haas Racing partnering up it brings a strong business-to-business component to NASCAR with the firm being able to service any and all technology needs.
“Walk around our race shop during the week and the garage area on a race weekend and you’ll see how our racecars and our entire industry relies on technology,” said Mike Verlander, vice president of sales and marketing, SHR. “From engine diagnostics to fuel-mileage calculations, our business is dependent on service and technology solutions. Every company needs what HighPoint provides, and we’ll work diligently to facilitate those introductions.”
“HighPoint’s objective is to serve our customers as a trusted advisor on how they acquire, consume and adopt technology,” Mendiburu added. “We’re able to highlight this methodology by partnering with Stewart-Haas Racing – a championship-winning race team that has achieved success by working together and leveraging all of its available resources.”