CINCINNATI, OHIO. (November 19, 2024) – Beginning with the 2025 NASCAR Cup Series racing season, Kroger will move its primary sponsorship to Roush Fenway Keselowski (RFK) Racing. In addition, RFK Racing will begin fielding a third Ford Mustang in 2025 with Ryan Preece joining the team to pilot the No. 60. Kroger and nearly 20 brands will appear across the RFK Racing cars of Brad Keselowski, Chris Buescher and Preece throughout the season.
“The Kroger Racing program and collaboration with participating brands has been a successful staple in Kroger’s portfolio for more than a decade,” said Erin Sanchez, vice president of grocery for Kroger. “We’re very excited to be teaming up with RFK Racing and know having three drivers as members of the Kroger Racing Family will be an added benefit for all our brand sponsors involved in the program. The opportunity to utilize multiple drivers in their marketing strategies both in our stores and within their merchandising initiatives is something we’re all looking forward to with the start of the 2025 season.”
Kroger has been a primary sponsor in the NASCAR Cup Series dating back to the 2010 season when it joined JTG Daugherty Racing. During their tenure together, three wins were amassed including the 2023 DAYTONA 500 and this year’s second event at Talladega Superspeedway, both with Ricky Stenhouse Jr. behind the wheel.
“Kroger’s relationship with JTG Daugherty Racing, and most recently, Ricky Stenhouse Jr., have really been something special,” said Brent Cox, director of health and baby care for Kroger. “Everyone at Kroger and all our participating sponsors wish the team and Ricky nothing but the best and thank them for all they’ve done for us over the years. We are excited to continue working with Tad and Jodi Geschickter through their marketing firm, BAM (Brand Activation Maximizer), as we move into this new chapter with RFK Racing. BAM will continue to represent the Kroger Racing program, and we know it’s in good hands with their team.”