By: Zach Catanzareti, Staff Writer
NASCAR and entitlement sponsor Monster Energy announced they will extend their partnership through the 2019 season. Additionally, the energy drink brand will continue as the Official Energy Drink of NASCAR.
“NASCAR and Monster Energy enjoyed a productive first year and both parties have benefited significantly from the partnership, said Steve Phelps, NASCAR Chief Operating Officer. “Monster Energy successfully utilized our sport as a platform to elevate its brand and drive business while introducing NASCAR to new audiences.
“With this renewal, we look forward to building upon our early success.”
Phelps believes, however, that Monster will not re-sign after 2019.
“NASCAR and Monster, I believe, are on the same page on that,” he said. “I wouldn’t say there is anything hard and fast, but it’s highly unlikely they will return or that we will have them return.”