Press Release:
INDIANAPOLIS (Dec. 10, 2024) – MAVTV – the world’s largest motorsports media platform – returns to the PRI Show with style and star-power, showcasing the Taylor Swift-inspired IndyCar that welcomed Swifties to Indianapolis for the final US stop of her record-breaking Eras Tour, an exclusive special edition of Racers Roundtable with Danny Sullivan, Tony Stewart and special guests Al Unser Jr., Conor Daly and Graham Rahal, plus special recognition and celebration of diversity in motorsports.
“Our mission at MAVTV is to not only promote and celebrate motorsports to the widest audience possible but to empower the community that drives it forward,” said CJ Olivares, President of MAVTV. “From spotlighting the legends of the sport to supporting the next generation of talent, particularly women in motorsports, MAVTV is proud to amplify voices and create impactful experiences for fans and participants alike. And the PRI Show is the perfect place to connect with partners and industry leaders to advance these goals.”
Celebrating women in motorsports, MAVTV will showcase a one-of-a-kind Taylor Swift-inspired Women in Motorsports North America (WIMNA) wrapped Indy Car as the heart of its booth. The vibrantly wrapped car underscores MAVTV’s commitment to championing diversity and its continued support as a sponsor and advocate for WIMNA and its Women with Drive Summit IV, which will be held December 9-11 at the Indiana Convention Center in Indianapolis. Along with the IndyCar, WIMNA and Bell Racing Helmets teamed up with local artist Hurricane Designs to create a dozen custom Eras Tour-inspired helmets that were auctioned to support the nonprofit. A special edition helmet celebrating Taylor’s Indy Era will be given away as part of the ongoing WIMNA Sweepstakes which culminates at the PRI Show.
One of the additional highlights from the show will be a live edition of Racers Roundtable, a MAVTV original series that brings together some of the most iconic names in motorsports for a series of candid, no-holds-barred conversations about their experiences both on and off the track. Racing legends Danny Sullivan and Tony Stewart will join surprise guests to swap stories live from the MAVTV booth. Showgoers will get a front-row seat to unforgettable and unscripted dialogue among racing greats.
Attendees visiting the MAVTV booth can also sign up for its new streaming service, MAVTV GO, offering on-demand access to its extensive motorsports and automotive programming. Those who register at the booth will also have the chance to enter to win prizes such as a set of tires from Kenda Tire, Arai racing helmets, and an electric Buzz bicycle.
Additionally, showgoers will have the opportunity to meet the MAVTV team and learn more about its comprehensive media offerings, which span grassroots racing, dirt track, drag racing, two-wheel, off-road and much more – to more than 300 million connected devices.
MAVTV will be located in the Yellow Hall in booth #4601.
ABOUT MAVTV
MAVTV is the only linear television network and media platform dedicated exclusively to the global culture of motorsports and powered by a passion for speed. Offering an unparalleled line-up of exclusive and live racing, and narrative programming, MAVTV explores the people, vehicles, races and places within global motorsports: on pavement, dirt and water, and from Stock Cars to Rally, Drag Racing to Late Model Dirt, Trans Am to Sprint, Superbike to Enduro, and everything in between.
MAVTV goes beyond racing with a curated collection of documentary and “build” series and specials that inspire, inform and grow our community of race fans and auto enthusiasts with compelling storytelling. With a presence in more than 22 million households in North America (DIRECTV, Spectrum, YouTube TV, Hulu + Live TV and more), FAST channels across 24 countries and more than 300 million connected devices and a direct-to-consumer streaming platform (MAVTV GO), the network is on a rapid growth trajectory.