Axalta extends partnership with Hendrick Motorsports through 2027

Photo By: SaJorden Miller / Kickin' The Tires

By Sarah Handy, Staff Writer

Axalta, a leading global supplier of liquid and powder coatings and Hendrick Motorsports have extended their partnership through 2027.

Under the new agreement, Axalta will serve as a primary sponsor of the No. 24 and driver William Byron for 14 NASCAR Cup Series events beginning in 2021.

Byron will make his third career start in ‘The Great American Race’ on Sunday afternoon where his paint scheme will feature Axalta’s 2020 Global Automotive Color of the Year, Axalta Sea Glass.

William Byron’s Daytona scheme will feature Axalta 2020 Automotive Color of the Year

“Our partnership with Hendrick Motorsports goes beyond signatures on paper. We consider the entire Hendrick organization part of our family and the foundation of our legacy in racing,” said Wade Robinson, managing director, global motorsports at Axalta. “Knowing that our companies will continue to collaborate well into future is a remarkable feat. We’re proud of the work and accomplishments that our companies have achieved together.”

Furthermore, the new sponsorship agreement extends the relationship with Hendrick Motorsports which is now in it’s 28th season. Originally the partnership began back in 1992 when Axalta first sponsored the No. 24 Chevrolet driven by Hall of Famer, Jeff Gordon.

“It’s difficult to put into words what Axalta has meant to our company,” said Rick Hendrick, owner of Hendrick Motorsports. “They took a chance on us nearly three decades ago, and it’s been an incredible relationship ever since. Axalta and the No. 24 team are synonymous, so it’s fitting to see that connection solidified for the next eight seasons. William is a tremendous talent who is going to do exciting things behind the wheel for a long, long time. We are truly fortunate to continue this great partnership far into the future.”

22-year old Byron as the 2018 NASCAR Cup Series Rookie of the Year. Last season, he earned a playoff berth, five top-five and 13 top-10 finishes.

“My relationship with Axalta has been unreal,” Byron said. “They mean so much to Hendrick Motorsports and to our sport – from producing the all-time coolest and most recognizable paint schemes to everything they do off the track to make our sponsorship so successful. I feel very lucky to have this opportunity and to help continue the winning tradition of Axalta, Hendrick Motorsports and the No. 24 team.”

In 2020, Axalta will serve as a primary sponsor of Byron in 22 Cup Series races and teammate Alex Bowman in three events.

Hendrick Motorsports 2020 season preview

Leave a Reply

Your email address will not be published. Required fields are marked *