By Christian Koelle, Staff Writer
After splitting its season among a few different providers, including streaming services like FloRacing and NBC Sports Gold, the ARCA Menards Series finally has a network home for the 2023 season. All 20 races during the ARCA Menards Series will be broadcasted live on FOX Sports broadcasting during the 2023 season starting with the season-opening race at Daytona International Speedway on February 18th preceding the NASCAR Xfinity Series season opener.
“ARCA has a well-documented history of building long-term relationships with partners that add value to all stakeholders involved with the series. This is evidenced by our network television relationship with FOX Sports spanning more than 25 years,” said ARCA President Ron Drager. “Together, we deliver high-quality motorsports content that reaches millions of homes, directly benefitting our fans, partners, race teams, and tracks.”
“Fox broadcasting ALL of the ARCA Menards National schedule races is big news to the series and all of the teams,” said Jon Garrett, driver for Fast Track Racing. “One of the first responses I get when approaching larger sponsors is – “ARCA numbers do not make sense compared to Xfinity or Cup” So – even though ARCA may never get to that level – it is certainly a step in the right direction.”
Kickin’ the Tires spoke with multiple members of the ARCA Menards Series community about this announcement. Here’s what they said;
“Having all the races televised on a major network like FOX is a major asset to the teams and our sponsors,” said Matt Wilson, driver for CCM Racing. “Getting our sponsor’s media exposure and viewership each week on a national broadcast translates into a significant return on their investment. This is a massive win for ARCA and for our sponsors.”
“I think it’s great for the series and all of the teams,” said Alex Clubb, Clubb Racing owner. “It’s a massive step in the right direction for everyone trying to pitch to sponsors and investors.”
“From a marketing perspective, having all of the ARCA Menards Series races broadcast on FS1 and FS2 in 2023 will mean an increase in TV exposure, which helps our brand and promote more companies,” said Eric Caudell, owner/driver of CCM Racing. “This will also benefit CCM’s corporate hospitality customers as it allows guests who could not attend to still have multiple avenues to tune in to the race, especially with the streaming options available on FloRacing and the Fox Sports App.