By Sarah Handy, Staff Writer
JR Motorsports has confirmed that Dale Earnhardt Jr will run the NASCAR Xfinity Series race at Homestead Miami Speedway in March.
The 15-time NASCAR Most Popular Driver and owner of JRM will sport sponsorship from a familiar brand on his No. 8 Chevrolet.
A brand that we’ve seen in previous races he’s competed in.
Earnhardt Jr will have Hellmann’s adorn his No. 8 Chevrolet for the Xfinity Series event scheduled for March 21 in South Florida.
The confirmation comes as part of an extension between parent company Unilever and JRM that brings their partnership into its 12th season.
Unilever is now distinguished as JRM’s longest-tenured partner as well as one of the longest-running active sponsors within the NASCAR Xfinity Series.
In addition, Unilever will sponsor Justin Allgaier and his No. 7 team in five races during the 2020 season.
“In our sport, partnerships are everything,” said Kelley Earnhardt Miller, JRM general manager in a team press release. “We don’t throw the words ‘cornerstone partner’ around a lot, but when we do, Unilever exemplifies its meaning.”
Back in November, Earnhardt Jr more or less confirmed in a tweet that he’d run the NXS event at Homestead, but today’s confirmation put a firm seal on the deal.
In 2019, Earnhardt Jr ran one NASCAR Xfinity Series event with that being the Sports Clips Haircuts VFW 200 at Darlington Raceway.
In that event, he sported a Hellmann’s Throwback scheme on his No. 8 Chevrolet which he drove to a solid fifth-place finish.