By Sarah Handy, Staff Writer
LOUDON, N.H. — After three seasons as the title sponsor of the Foxwoods Resort Casino 301 at New Hampshire Motor Speedway, Foxwoods and NHMS have announced they’ve extended their partnership. Both have a commitment to bringing racing to not only New England but ‘The Magic Mile’ as well, something that will continue in 2021.
“From the start, we knew that teaming up with an established Northeast destination partner would be a win-win, and we certainly hit the jackpot in affiliating with Foxwoods Casino Resort,” said David McGrath, executive vice president and general manager of New Hampshire Motor Speedway . “We are extremely proud to announce an extension of that partnership today and look forward to working together to build on the legacy of two storied New England travel destinations.”
Originally in 2017 the partnership between the two began with a ticket incentive program. However, it then expanded rather quickly into leading with the naming right’s for the title sponsor of the NASCAR Cup Series event – The Foxwoods Resort Casino 301.
With the announcement of the extension, Foxwoods will continue to hold the naming rights through at least the 2021 race.
“The partnership between New Hampshire Motor Speedway and Foxwoods Resort Casino was the first of its kind in the region, as two powerhouse destinations came together to create the ultimate summertime experience in New England with the Foxwoods Resort Casino 301,” said Jason Guyot, Foxwoods Resort Casino’s SVP of Resort Operations and Interim CEO. “We are thrilled to be able to offer fans more of what they’ve come to know and love about the Foxwoods Resort Casino 301 tradition by seeing them back at the track next year for what is sure to be a wild 2021 race. We’re thankful for our partnership with NHMS and are ready to keep delivering fun, fan-driven experiences.”
At the racetrack today, Foxwoods will have an exciting text-to-win campaign. Guests can text RACING to 95840 and have the chance to win an exclusive overnight Foxwoods package which includes hotel accommodations, $250 in dining and tickets to MONZA World-Class Karting. All they have to do is send a text from their mobile device.
The Foxwoods Resort Casino 301 from NHMS is scheduled for 3 p.m. ET today with coverage beginning at 2:30 pm. ET live on NBCSN.
Kevin Harvick is the defending race winner from one year ago and he will look to make it three wins in a row at The Magic Mile.
Photo Credit: Courtesy Photo via NHMS